South Korean Underwear

Description

The dataset comes from a large survey conducted by a South Korean underwear manufacturer in 1997 (Yang, 1997). 664 South Korean consumers were asked to provide responses for three multiple-choice items: preferred brand of underwear (8 brands), attributes when considering a brand of underwear to purchase (15 attributes) and consumer age (6 levels).

Usage

data(underwear)

Format

A data frame with 664 observations on the following 3 variables.

brand

categorical

atts

categorical

age

categorical

Source

Yang 1997

References

Yang, B. (1997). A consumer research report on underwear in South Korea. Unpublished report, Chung-Ang University, Seoul, South Korea.

Examples

data(underwear)

Results