bank dataset

Description

the data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be yes (1) or not (0) subscribed.

Usage

data(bank)

Format

a data frame with 4520 observations on the following 17 variables.

Details

The data are from Moro (2014) and taken from the UCI ML website https://archive.ics.uci.edu/ml/datasets/Bank+Marketing.

Value

bank data frame of data with predictor columns age, job, marital, education, default, balance, housing, loan, contact, day, month, duration, campaign, pdays, previous and poutcome with response column y indicating whether the client has subscribed a term deposit.

Source

S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014

Results