Data for 455 days of attendance records for Auckland Zoo, from January 1, 1993. Note that only 440 values are given due to missing values. It was of interest to assess whether an advertising campaign was effective in increasing attendance.
Usage
data (zoo.df)
Format
A data frame with 440 observations on 6 variables.
[,1]
attendance
numeric
Number of visitors
[,2]
time
numeric
Time in days since the start of the study
[,3]
sun.yesterday
numeric
Hours of sunshine the previous day
[,4]
tv.adds
numeric
Average spending on TV advertising in the previous week ($000 per day)
[,5]
nice.day
factor
Assessment based on number of hours of sunshine (0 = No, 1 = Yes)
[,6]
day.type
factor
Type of day (1 = ordinary weekday, 2 = weekend day, 3 = school holiday weekday, 4 = public holday)